TIFA 2013

THE FIRST EVER SUPPORTER-PLAYED LEAGUE

 

 

A real italian football fan only cares about 2 things: cheering for his team.

Or, as italians say, TIFA. Jinxing the rivals. Or, as italians say, GUFA. 

TIFA2013: for the first time, a game allows fans to determine each match score. How? By supporting their team and, most of all, jinxing the rivals.  Where? On the Sky Sport FB fanpage.

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AWARDS

ADCI 2013:

Shortlist - Promo & Activation

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NC DIGITAL AWARDS 2013:

Gold - Best Digital Integrated Campaign - Publishing & Media

Gold - Digital Branded Content

Gold - Social Communication

Gold - Other Digital Solution